Surrey Hills Grocer: Converting Engagement Into Customers
Updated: 2 days ago
Working with Surrey Hills Grocer, Sui Socials provided social media consultancy, transforming the brand’s F&B into a strategic narrative. Delivered through innovative content, this helped to expand social influence and drive tangible business growth.
Snapshot
Client: Surrey Hills Grocer Group, F&B / grocery
Services: Fractional CMO (Content Director), Social Media Consultancy, Xiaohongshu Mananagment
Channels: Instagram, Facebook, Xiaohongshu (RedNote)
A more cohesive social presence, steady follower growth and a noticeable lift in store footfall.
The Challenge
Surrey Hills Grocer operates in a crowded F&B market where quality products alone don’t guarantee attention. The brand needed to stand out on social media and turn online visibility into real engagement and store visits.
Our Approach
Fractional CMO leadership: Our co-founder stepped in as Content Director, giving the team senior creative and strategic direction without a full-time hire. This kept content aligned with the brand’s marketing goals and gave it a consistent voice.
Strategy-led content: Monthly content plans delivered through relatable posts and short-form videos, turning everyday F&B moments into stories.
KOL & UGC collaborations: Food and lifestyle partnerships to expand reach, build social proof and encourage authentic customer advocacy.
Data-led optimisation: Monthly performance reviews to refine content and advertising strategies each cycle.
The Impact
Steady follower growth as consistent content built audience familiarity.
Increased footfall, with the team noticing more visitors in store as online interest carried offline.
A cohesive creative direction across posts, video and creator collaborations, under one point of leadership.
The SUI Difference
Brands don’t always need a full in-house team to get senior thinking. By embedding a Content Director within the business, we turned everyday brand moments into strategic stories that connected with audiences and supported sustainable growth.
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