Boosting Market Share and Engagement for Carnation Footcare

Carnation Footcare approached Sui Socials with a clear goal: to expand its market share and drive sales through effective social media engagement. While the brand recognised the potential of digital marketing, they wanted to engage an extended marketing team at a fraction of the cost. This strategic business decision maximises returns while minimising costs.

Our mission was thus to build a powerful social media strategy, drive meaningful engagement, and transform Carnation Footcare’s online presence into a growth engine.

The Challenge

Carnation Footcare understood their target audience and had a strong product line, but their social media presence wasn’t translating into measurable results. They needed a partner who could blend strategic insight with creative execution to build a vibrant online community and drive sales.

Our Approach

We were engaged on a monthly social media retainer, giving Carnation Footcare access to a comprehensive and consistent marketing solution. This included:

• Content Strategy & Planning – We customised content pillars to target multiple audience segments, ensuring tailored messaging for different needs and demographics.

• Content Calendar & Clear Briefs – Every month we provided a structured content calendar with clear briefs for seamless execution and alignment with the brand’s goals.

• Content Generation – We produced educational posts, product highlights, and lifestyle imagery to resonate with their audience consistently and in line with their refreshed brand guidelines.

• Influencer Marketing – We harnessed the power of Key Opinion Leaders (KOLs) and User-Generated Content (UGC) to increase credibility and community participation, tapping into authentic conversations and extending reach.

• Monthly Review & Analysis Report – Each month we delivered a thorough analysis and visualisation of performance results, pinpointing opportunities for optimisation and key actionables for the team to implement in the following cycle.

  
  

Results Delivered

UGC style video we created for client reaching over 80k views.

Growth in follower count over 5x and improved audience retention thanks to consistent, relatable, and visually appealing content.

Increased engagement rates across social channels, with educational and lifestyle content outperforming baseline posts.

Enhanced brand perception as an authority in foot care, creating a strong connection between product benefits

and audience needs.

A steady rise in sales attributed to

strategic ad campaigns and influencer collaborations.

Why It Worked

By combining a structured monthly retainer with customised content pillars, targeted KOL/UGC campaigns, and a robust reporting framework, we gave Carnation Footcare a clear roadmap for growth. This approach combined authority and authenticity, creating a marketing ecosystem that consistently improved month after month.

Key Takeaway

Brands in the healthcare and wellness space thrive when their marketing is both authoritative and authentic. By partnering with Sui Socials, Carnation Footcare successfully turned social media into a driver of market share, sales, and lasting community impact.