<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Sui Socials]]></title><description><![CDATA[We get your marketing done Sui Sui.
Marketing Advisory, Content Creation, Social Media Management. Based in Singapore.]]></description><link>https://www.suisocials.com/case-studies</link><generator>RSS for Node</generator><lastBuildDate>Wed, 11 Nov 2026 20:10:04 GMT</lastBuildDate><atom:link href="https://www.suisocials.com/zh/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Special: Turning an Influencer Into Your Marketing Powerhouse]]></title><description><![CDATA[In today’s attention economy, authenticity and reach are everything. At Sui Socials, we’ve pioneered an innovative model: embedding a social media influencer into a brand’s internal marketing team. By doing so, we merged the credibility and reach of influencer marketing with the strategic consistency of in-house talent, creating a hybrid powerhouse that drives measurable results. The Challenge Many brands struggle to connect authentically with their audience while maintaining a steady stream...]]></description><link>https://www.suisocials.com/post/turning-a-social-media-influencer-into-your-in-house-marketing-powerhouse</link><guid isPermaLink="false">68d19606a14cb1a1a09b16b2</guid><pubDate>Tue, 23 Sep 2025 16:01:55 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=x2aiD6b0pfI&amp;t" length="0" type="video"/><dc:creator></dc:creator></item><item><title><![CDATA[专题：如何将网红打造成你的营销利器]]></title><description><![CDATA[在当今的注意力经济中，真实性和影响力至关重要。Sui Socials 创新性地提出了一种模式：将社交媒体网红融入品牌内部营销团队。通过这种方式，我们把网红营销的可信度与传播力，与内部人才的战略一致性相结合，打造出一个兼具实力的混合型力量，从而实现可衡量的成果。 挑战 许多品牌在持续产出吸引人的内容的同时，难以与受众建立真实的情感连接。传统的网红营销活动虽然能带来短期的曝光，但往往缺乏长期的连贯性。另一方面，大多内部团队虽能稳定产出内容，但往往缺乏受众所渴望的影响力或“人情味”。 方案 我们与Singapore Fashion Council, 名下 Design Orchard Retail Showcase 以及Surrey Hills Grocer Group合作，将社交媒体网红融入各机构的营销领导团队中。在Surrey Hills Grocer 案例中，我们的联合创始人担任内容总监，兼具战略统筹与以网红为核心的创意策划。 这一模式超越了单纯的代言。在两种情况下，网红都作为团队的核心成员，主导活动策划，制作员工生成的内容，并将品牌与他们现有的社群紧密连接起来。 成果...]]></description><link>https://www.suisocials.com/zh/post/%E4%B8%93%E9%A2%98%EF%BC%9A%E5%A6%82%E4%BD%95%E5%B0%86%E7%BD%91%E7%BA%A2%E6%89%93%E9%80%A0%E6%88%90%E4%BD%A0%E7%9A%84%E8%90%A5%E9%94%80%E5%88%A9%E5%99%A8</link><guid isPermaLink="false">6af02b894a5ce1260f5d9c33</guid><pubDate>Sun, 08 Nov 2026 09:12:14 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=x2aiD6b0pfI&amp;t" length="0" type="video"/><dc:creator></dc:creator></item><item><title><![CDATA[Mensho Tokyo Singapore: Turning Culinary Craft Into Premium Brand Identity]]></title><description><![CDATA[As the social media consultant for Mensho Tokyo SG, Sui Socials transformed the founder's culinary expertise into aesthetic visual narratives, building a unique and distinctive brand image, that secured an irreplaceable position in their consumers' perception. Snapshot Client: Mensho Tokyo Singapore, F&#38;B / Premium Ramen Services: Founder-led brand storytelling, Social Media Strategy, Content Creation Channels: Instagram, Facebook A distinctive, consistent premium brand identity on social...]]></description><link>https://www.suisocials.com/post/mensho-tokyo-turning-japanese-culinary-craftsmanship-into-a-distinctive-brand-identity</link><guid isPermaLink="false">6ade2c8ff402f8bdef3935b7</guid><pubDate>Sun, 08 Nov 2026 07:23:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5c1795_774e17afd0c243f5a2917c89f08245c6~mv2.png/v1/fit/w_517,h_412,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Surrey Hills Grocer: Converting Engagement Into Customers]]></title><description><![CDATA[Working with Surrey Hills Grocer, Sui Socials provided social media consultancy, transforming the brand’s F&#38;B into a strategic narrative. Delivered through innovative content, this helped to expand social influence and drive tangible business growth. Snapshot Client: Surrey Hills Grocer Group, F&#38;B / grocery Services: Fractional CMO (Content Director), Social Media Consultancy, Xiaohongshu Mananagment Channels: Instagram, Facebook, Xiaohongshu (RedNote) A more cohesive social presence, steady...]]></description><link>https://www.suisocials.com/post/surrey-hills-grocer-converting-social-engagement-into-in-store-customers</link><guid isPermaLink="false">6aeda5cafdcc3352f4058a39</guid><pubDate>Fri, 06 Nov 2026 10:07:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5c1795_6d04f51681964a69b84198923e6a39d5~mv2.png/v1/fit/w_654,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Bon Broth: 凭借创始人主导叙事，餐厅开幕顾客爆满]]></title><description><![CDATA[在Bon Broth骨汤人，Sui Socials提供社交媒体咨询服务，将创始人的匠心打造为符合品牌核心价值观的战略性IP叙事与内容。通过与公司其他团队紧密协作，这一方法显著提升了品牌影响力，并带来了切实的商业成果。 概览 客户: Bon Broth 骨汤人, 高级火锅餐厅 服务: 营销咨询、发布策划、网红营销 渠道: Instagram, Facebook 在开幕期间，所有可预订的座位均预订一空，且数月后仍然如此。 挑战 在竞争激烈的食品市场中，脱颖而出不仅仅依赖于优质产品。品牌需要一个引人入胜的故事，让顾客能够认同其价值观，信任其产品，并选择它而非其他替代品。  Bon Broth 需要将创始人精湛的烹饪技艺与理念转化为独特的个人品牌，以在正式推出前激发受众兴趣并巩固品牌的市场定位。 服务 创始人主导的IP战略与叙事: 将创始人的烹饪专长、匠心精神和核心价值观转化为战略性的个人品牌建设方法，通过短视频生动呈现Bon Broth背后的思考与热情。 内容输出和跨团队协作: 基于市场洞察制定月度内容计划，并与营销目标保持一致。与内部团队紧密合作，确保社交媒体及整体客户体验中信息的一...]]></description><link>https://www.suisocials.com/zh/post/bon-broth-%E5%87%AD%E5%80%9F%E5%88%9B%E5%A7%8B%E4%BA%BA%E4%B8%BB%E5%AF%BC%E5%8F%99%E4%BA%8B%EF%BC%8C%E9%A4%90%E5%8E%85%E5%BC%80%E5%B9%95%E8%A2%AB%E9%A2%84%E8%AE%A2%E4%B8%80%E7%A9%BA</link><guid isPermaLink="false">6aed9b48469979e3f182e254</guid><pubDate>Fri, 06 Nov 2026 09:42:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5c1795_6f2e53c5d5fb4193b60502988d58b315~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Surrey Hills Grocer: 运用自媒体维系和转化顾客]]></title><description><![CDATA[与Surrey Hills Grocer合作，Sui Socials提供了社交媒体咨询服务，将品牌餐饮业务转化为具有战略意义的叙事。通过创新的内容呈现，有效扩大了品牌在社交媒体上的影响力，并推动了实际的业务增长。 概览 客户: Surrey Hills Grocer Group, 餐饮/杂货零售 服务: Fractional CMO (内容总监) 社交媒体咨询、小红书账号管理 渠道: Instagram、Facebook、小红书  品牌形象更加统一，粉丝数量持续增长，客流增加。 挑战 Surrey Hills Grocer 操作于一个竞争激烈的餐饮市场，仅靠优质产品无法确保获得关注。该品牌需要在社交媒体上脱颖而出，将线上曝光转化为真正的互动和门店到访。 方案 Fractional CMO 领导力: 我们的联合创始人担任内容总监，无需全职招聘即可为团队提供高级创意与战略指导。这确保了内容始终与品牌营销目标保持一致，并形成了统一的品牌声音。 内容策略: 每月根据营销目标进行内容规划，通过贴近用户、简短精炼的帖子和短视频实现内容落地。...]]></description><link>https://www.suisocials.com/zh/post/surrey-hills-grocer-turning-social-content-into-meaningful-customer-connections</link><guid isPermaLink="false">6addd7a3c0e9152009d46817</guid><pubDate>Wed, 28 Oct 2026 17:17:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5c1795_6d04f51681964a69b84198923e6a39d5~mv2.png/v1/fit/w_654,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Bon Broth: Fully Booked at Launch Through Founder-Led Storytelling]]></title><description><![CDATA[At Bon Broth Singapore, Sui Socials provided social media consultancy, transforming the founder's craftsmanship into strategic IP storytelling and content that aligns with the brand's core values. Working closely with other teams across the company, this approach amplified brand influence and drove tangible business results. Snapshot Client: Bon Broth, F&#38;B Restaurant Services: Marketing Advisory, Launch Planning, Influencer Marketing Channels: Instagram, Facebook All available reservation...]]></description><link>https://www.suisocials.com/post/bon-broth-turning-founder-expertise-into-a-distinctive-brand-asset</link><guid isPermaLink="false">6ade28e9dd3edab216b55521</guid><pubDate>Wed, 28 Oct 2026 17:16:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5c1795_6f2e53c5d5fb4193b60502988d58b315~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item><item><title><![CDATA[Carnation Footcare: Boosting Market Share and Engagement]]></title><description><![CDATA[Carnation Footcare approached Sui Socials with a clear goal: to expand its market share and drive sales through effective social media engagement. As the brand recognised the potential of digital marketing, they chose to engage us to leverage on years of expertise at a fraction of the cost. Our mission was thus to build a powerful social media strategy, drive meaningful engagement, and transform Carnation Footcare’s online presence into a growth engine. Snapshot Client: Carnation Footcare,...]]></description><link>https://www.suisocials.com/post/boosting-market-share-and-engagement-for-carnation-footcare</link><guid isPermaLink="false">68d10dfe2c5b7307ba31aa39</guid><pubDate>Tue, 23 Sep 2025 16:01:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5c1795_34996a6ac94a4831bdaa4722e93eb7ed~mv2.png/v1/fit/w_1000,h_473,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator></dc:creator></item></channel></rss>